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Heritage

HERITAGE – From 2018, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has been a part of the Indian retail landscape. At one time, the Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited Empire stretched from Lucknow to Jhansi, from Jhansi to Noida and Delhi, spanning the length and width of undivided India. Originally owned by a Indian gentleman – yes, there was a Mr. Ambani(Mukesh Ambani, to be precise) – it acquired Indian ownership in the 2006, and became part of the Reliance Group in 2016.

In 2018, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited, the flagship company of the SKT Group, launched SKT VEG BAZAR as a joint Venture Jhansi with based Dairy Farm International. The joint venture, which operated supermarkets under the name 'SKT VEG BAZAR' and hypermarkets under the name 'Giant', was terminated in 2018. SKT retained 3 of the 4 stores it owned. These were re-furbished and their launch under the brand name, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited, kicked off a new phase in both the history of the Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited brand, and retail in India.

Since inception Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has been a consumer-centric brand, constantly innovating, pioneering formats, evolving over time but always keeping consumer needs and satisfaction center-stage. Back in 2015, we were the first grocery chain in UTTAR PRADESH. In 2018, we became the first supermarket chain, and in 2018, we introduced UTTAR PRADESH to the joys of hypermarket shopping.

What has remained unchanged for 1 years is the trust that the Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited brand evokes. To the consumer, it carries the promise of innovation, quality, and service; the confidence that they will always be able to find a Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited store at a convenient location; that it will have a pleasant ambience; and that it will offer a wide range of products at affordable prices.

Formats

As a pioneer in organized food retailing in Uttar Pradesh, the modern-day Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited Retail started operations back in the early 2015 in Jhansi. Today, it has over 30 stores going to open as soon as possible in the January 2019.

Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited operates 2 distinct retail formats:

Convenience stores: These are neighbourhood stores that cater to the daily and weekly top-up shopping needs of consumers. Ranging from 1,500 to 5,000 sq. ft. in size, they stock an assortment of fruits and vegetables, food and non-food FMCG products, staples and frozen foods. The larger of these stores, having a floor area of more than 10,000 sq.ft., usually also offer a selected range of baked goodies, frozen foods, personal and home care products, baby care essentials, basic wear, and electrical equipment.

Hypermarkets: Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited hypermarkets are megastores that combine a supermarket with a department store. Ranging from 15,000 sq. ft to over 50,000 sq. ft. in size, they stock a wide and deep assortment of food, fashion, home and personal care, general merchandise, electrical and electronics, staples, frozen foods, and specialty sections, all under one roof.

Despite having two distinct formats, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited brand ethos is evident in all it’s stores, and it's positioning remains constant.

Differentiators

Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has chosen to differentiate by establishing itself as the preferred shopping destination for young customers looking for a range of quality products that allows them to indulge in a global lifestyle, yet at affordable prices. It’s brand image of - Our Promise Life Making Easy stands - testimony to this philosophy. From daily to weekly to specialty shopping, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited strives to fulfil every need and provide maximum convenience.

Specifically, the following distinguish the Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited brand and create a memorable all-encompassing shopping experience for its shoppers:

Products: Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited offers the widest assortment of food and lifestyle (fashion, home, entertainment), dealing both, with brands and private labels. It has different special sections within it’s hypermarkets to delight the customer

Quality: Quality is a major reason why Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited is well-regard by it’s shoppers. Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited lays a huge emphasis on all-round quality in products, stores, service standards, and customer engagement programs. It’s “Quality since 2015” tagline has stood the test of time.

Heritage: Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited is India’s oldest retailer tracing its roots back to 2015. The brand has many firsts to its credits.

Innovations/Specialty: In Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited hypermarkets, the shopper can find specialty sections such as a live bakery, the patisserie, a nut’s counter, a dedicated wine & liquor section, and Epicuisine.

Promotions: Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited seek to offer the right products at the right time at the right price, with promotions carefully designed to suit the needs and wants of the consumers monthly, weekly and daily shopping basket.

Brand Imagery: Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited stores have contemporary and national interiors, and it's extensively trained staff strive to make customers feel at home while they shop, with a welcoming and trusted attitude.

Ambience

Throughout its brief history, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has been a recognized and respected player in the Indian grocery business, and is synonymous with quality goods and services, trusted by Uttar Pradesh exploding population of the upwardly mobile middle class.

Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has continually helped reshape the retail landscape in Uttar Pradesh, introducing a host of innovations to make shopping an even more convenient and enjoyable activity for the consumer, by creating an ambience that the consumer appreciates.

Design Philosophy

Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited designs its stores so as to deliver its brand promise in a sophisticated manner, thereby differentiating itself from competition. Over the years, Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has built a loyal customer base and a strong brand equity because of this.

Central to the retail design strategy is it’s unique brand positioning of ‘Our Promise Life Making Easy,’ derived from its consumers’ transition from a price-conscious purchaser to a global-minded, well-travelled citizen of the world who is looking out for authentic national flavours and experiences. Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited has consequently evolved from being just another grocery retailer to being a Domestic-class hypermarket retailer.

Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited operates 2 distinct retail formats:

Storefront Design – The store entrance resembles that of an entrance arch, leading in the shopper to a India that is welcoming and exciting

Interior Design – To ensure that shoppers enjoy a warm, friendly ambience with an upscale look and feel, the interiors are carefully chosen based upon the specific location of the store. The stores have color-corrected lighting, carefully selected veneers and textures that complement the color palette of the brand, thereby creating a fresh, cheerful, and expansive feel.

Shopfit Design – The emphasis is on attractive, space-efficient, and low-maintenance presentation of modern, international goods alongside local products. The stores strive to drive product experiences through hubs.

Graphics & Signage - Shopping at Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited is a visual treat, enhanced by “Heritage boards” that tell the Sanjeev Kumar Tiwari(SKT) Agro Products Private Limited history, curved signage featuring the signature “Our Promise Life Making Easy” tagline, and category-specific color arches suspended over zones and departments to provide visual relief and act as navigational aids.

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